Investigation on Key Performance Indicators Used by Private Organization in Evaluating Operations: A Case Study of Alliance One Tobacco Tanzania Limited

This study intends to identify key performance indicators used by AOTTL in evaluating the AOT’s operations. The study employed a case study research design. The targeted population comprised 255 staff from AOTTL. The sample size was 83 participants. This study used simple random sampling and purposive sampling techniques in selection of respondents. Data were collected by using questionnaire, interviews and documentary reviews. Quantitative data were analyzed by using descriptive statistics while qualitative data were analyzed by using thematic analysis. The study found a strong consensus on the effectiveness of KPIs: 94.3% of respondents agree or strongly agree that KPIs are used to assess crop cultivation efficiency, 86.3% affirm their effectiveness in processing activities, and 82.5% recognize their relevance in supply chain management. Additionally, 91.3% believe the KPIs accurately reflect marketing success, while 77.5% of employees are aware of the KPIs for crop evaluation. In conclusion, the KPIs are seen as valuable tools for operational improvement and performance assessment at AOTTL