Analysis of Key Factors for Sustainable International Rural Tourism Using the AHP-DEMATEL Model : A Focus on Sichuan Province in China

In recent years, Sichuan Province, as a major agricultural province in China, has taken the development of sustainable rural tourism as an important path to achieve rural revitalization..This paper first establishes an evaluation index system for sustainable development of rural tourism in Sichuan Province, compares the weights of evaluation indicators through the AHP-DEMATEL method, and determines the key factors for sustainable development of rural tourism in Sichuan Province. Through analysis。Rational use of natural resources, folk culture, environmental protection, and human resources have a greater impact on the sustainable development of tourism in Sichuan Province. From an international perspective, The sustainable development of rural tourism in Sichuan Province can be carried out from the following aspects：(1)Improve the quality of rural tourism resources through international cooperation. (2) Deeply explore folk culture and promote the integrated development of culture and tourism by incorporating lobal marketing strategies. (3) Improve the tourism talent training mechanism and enhance the service level and capacity of rural tourism.