People consistently view elections and civil liberties as key components of democracy

How do people around the world define democracy? Answering this question is critical as countries face democratic backsliding and authoritarian governments promote alternative notions of democracy. Indeed, some scholars argue that people from different backgrounds understand democracy differently. By contrast, we discovered very consistent views about what constitutes a "democratic" country from conjoint survey experiments conducted in Egypt, India, Italy, Japan, Thailand, and the United States. Across countries (<i>N</i> = 6150) and diverse subgroups within countries, people similarly emphasized free and fair elections and civil liberties as being the key determinants of democracy. Countries that produce desirable social and economic outcomes are also considered more democratic, but these and other factors exert a smaller and less consistent effect than elections and civil liberties.