Analysis of cigar marketing expenditures by product category, placement strategy and geolocation in the USA, from 2017 to 2022

Advertising expenditures for little/filtered cigars declined following the April 2021 Food and Drug Administration (FDA) announcement of forthcoming flavoured cigar sale restrictions. As the FDA considers prohibiting flavoured cigars, it is essential to monitor CLCC marketing expenditures to inform policy design, promotion and implementation efforts. Surveillance of new digital marketing channels is critical as they can readily reach minoritised populations.