Japanese Pop Culture Events as Catalysts for Otaku Tourism: Shaping Destination Choices and Tourist Experiences

The otaku tourism trend represents a fusion of tourism dynamics and cultural interaction, fueled by a deep interest in Japanese pop culture, such as anime and manga. This research examines the impact of Japanese pop culture events on the development of otaku tourism. Using a mixed-methods approach, the research analyzed data from 364 questionnaires collected at events in four countries, along with semistructured interviews with organizers. These events serve as powerful catalysts for promoting Japanese culture globally, creating immersive and memorable experiences, and inspiring participants to visit Japan. The findings highlight the key role of these events play in shaping tourist behavior, influencing destination choice, and increasing the appeal of otaku tourism. Furthermore, the study underscores the importance of these gatherings in facilitating global cultural exchange and deepening the connection between fans and Japanese culture. This research emphasizes the broader implications of otaku tourism on global tourism and cultural promotion.