The Integration of Ai in Small Enterprises and Its Impact on Productivity and Innovation
This research paper evaluates the use or integration of AI into small enterprises and the resulting impact on institutional productivity and innovation. The study applies an integrated research methodology to combine both qualitative and quantitative research techniques. The combined methods uses surveys to target 100 small enterprises, and interviews to absorb views held by small business owners. Results indicate that AI amplifies productivity through enhancing efficiency, saving on operational costs, improved customer service management, creating new business models, and new products/services. The overall interpretation leans towards AI carrying the capacity to hugely strengthen productivity and install innovation cultures within small enterprises.
Authors
- Md. Akhter Hossain (ORCID: https://orcid.org/0000-0003-0496-8441)
Publication Details
- Journal
- International Journal For Multidisciplinary Research
- Published
- 2024-10-14
- DOI
- https://doi.org/10.36948/ijfmr.2024.v06i05.28649
- Citations
- 2
- Primary Topic
- Digital Transformation in Industry
- Type
- article
- Field-Weighted Citation Impact
- 0.70