Merger of complements: Empirical evidence from the eyewear industry

We analyze the effects of a merger between sellers of perfect complements in an oligopolistic industry. Relying on a unique dataset listing every pair of glasses sold by almost 400 independent opticians in Germany, we study the effects of the 2018 merger between the global leading producer of ophthalmic lenses and the global leading producer of eyewear frames. We show that the retail prices of components produced by the merging parties decreased with the merger, relatively to the prices of components produced by competing firms. This is, according to the theory, due to a reduction in double-marginalization resulting from the internalization of externalities after the merger. We also find that the relative price decrease is asymmetric across component markets, in line with our theory. • We evaluate the effects of a merger between sellers of complementary goods. • Theory predicts that prices of the merging parties' goods should decrease with the merger. • We find that prices of the merging parties' goods decrease after the merger, relatively to prices of competitors' goods.

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Publication Details

Journal
International Journal of Industrial Organization
Published
2024-10-17
DOI
https://doi.org/10.1016/j.ijindorg.2024.103114
Primary Topic
Consumer Market Behavior and Pricing
Type
article
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article

Merger of complements: Empirical evidence from the eyewear industry

Germain Gaudin, Niklas Nagel
International Journal of Industrial Organization
Consumer Market Behavior and Pricing
article

Merger of complements: Empirical evidence from the eyewear industry

Germain Gaudin, Niklas Nagel
article en

Abstract

We analyze the effects of a merger between sellers of perfect complements in an oligopolistic industry. Relying on a unique dataset listing every pair of glasses sold by almost 400 independent opticians in Germany, we study the effects of the 2018 merger between the global leading producer of ophthalmic lenses and the global leading producer of eyewear frames. We show that the retail prices of components produced by the merging parties decreased with the merger, relatively to the prices of components produced by competing firms. This is, according to the theory, due to a reduction in double-marginalization resulting from the internalization of externalities after the merger. We also find that the relative price decrease is asymmetric across component markets, in line with our theory. • We evaluate the effects of a merger between sellers of complementary goods. • Theory predicts that prices of the merging parties' goods should decrease with the merger. • We find that prices of the merging parties' goods decrease after the merger, relatively to prices of competitors' goods.

International Journal of Industrial OrganizationVol. 103
University of Freiburg (DE)
Industry, innovation and infrastructure
Openalex Percentile: Top 74%
Consumer Market Behavior and Pricing
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Merger of complements: Empirical evidence from the eyewear industry — Germain Gaudin, Niklas Nagel · International Journal of Industrial Organization (2024) | TGRS Research Map | TGRS