Impact Of Literacy on Pradhan Mantri Jan Dhan Yojna Awareness and Financial Inclusion: Evidence from Scheduled Tribes of Kerala

As the cornerstone of individual empowerment, socioeconomic growth, and global advancement, literacy is essential for promoting critical thinking, communication skills, and lifelong learning. This study aims to investigate the relationship between financial inclusion, Pradhan Mantri Jan Dhan Yojna (PMJDY) awareness, and literacy level among Kerala's Scheduled Tribes. An organized schedule and personal interviews with 348 respondents were used to gather the data. The approach of multistage purposive sampling was employed. The results from descriptive statistics and ANOVA show that as literacy levels rise, so does financial inclusion and awareness. Due to the fact that the majority of respondents fall into that category, it is evident that respondents with only a primary education and less than a secondary education have a greater understanding of PMJDY and financial inclusion. It is also clear that households with one or more graduates have a higher likelihood of being financially inclusive and conscious of their financial situation. Further research is nevertheless necessary in order to fully comprehend the intercommunity comparison.