Wellness Influencer Responses to COVID-19 Vaccines on Social Media: A Longitudinal Observational Study
Wellness influencers showed higher rates of vaccine opposition compared with other accounts that participated in health discourse before the pandemic. This pattern supports the theory that unregulated wellness influencers have incentives to resist messaging from establishment authorities such as public health agencies.
Authors
- Paramveer S. Dhillon (ORCID: https://orcid.org/0000-0002-0994-9488)
- Ronith Ganjigunta
- Gabrielle O’Brien (ORCID: https://orcid.org/0009-0001-3198-3586)
Institutions
- University of Michigan (US)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2024-10-17
- DOI
- https://doi.org/10.2196/56651
- Citations
- 7
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 7.92