Evaluating the Impact of Digital Technology Adoption on Business Strategy Transformation: An SmartPLS Analysis in the E-Commerce Industry

The rapid evolution of digital technology has profoundly transformed the business landscape, especially in e-commerce. This study utilizes Structural Equation Modeling-Partial Least Squares (SMARPLS) analysis to assess the impact of digital technology adoption on business strategy transformation in e-commerce. Data from 250 diverse e-commerce enterprises are collected through a survey distributed via social media, capturing insights into digital technology adoption, business strategy transformation, and key performance indicators. In-depth interviews with executives provide qualitative perspectives. SMARPLS analysis offers a nuanced understanding of complex relationships within a structural equation model. Findings illuminate the dynamic interplay between technology and strategy, guiding e-commerce enterprises in navigating the evolving digital landscape. The strategic dissemination of the survey through social media ensures diverse and representative responses, contributing to a holistic view of digital technology adoption's impact on e-commerce business strategy. This research advances our understanding of digital technology's role in shaping contemporary business strategies, offering practical implications for the e-commerce industry.