Sustainable ecosystem of business models: experience and lessons of the development project

The article considers an example of expanding the area of interest of the project to the sphere of pre-project activities aimed at solving the tasks of business planning and forming the concept of the future product. The main objective of the study is to review current and propose effective approaches to project business planning in the National Park—Development Region system. To develop an effective, sustainable ecosystem of national park business models that make a positive contribution to the regional gross product (RGP) of the region, the current approaches to assessing the contribution of economic and other activities, including project activities, to the socio-economic development of regions and the country as a whole were analyzed. The analysis uses methodological recommendations for the development and adjustment of development strategies, as well as national indicators of socio-economic, sustainable, low-carbon development, climate change adaptation of the region’s economy. As a result of application of the considered approaches to business planning of the project in the system ‘National Park — Development Region’ a list of measures to increase the investment attractiveness of the national park was developed. All activities are successfully compatible with the main objectives of the national park, such as preservation of biodiversity and cultural values (code) of the region. Business models are proposed for the effective contribution of national parks to the socio-economic development of the development region, taking into account the natural-resource and recreational potential of the park, interests of the local population, participants of internal and external tourism. The sustainable ecosystem of business models for national park development considered in this article is not limited to the framework of a unique study for one region. The super task of this study was to create a prototype for sustainable socio-economic development of regions that include a network of regional protected areas and national parks.