THE RESEARCH POTENTIAL OF ASSOCIATIVE LEXICOGRAPHY: PROSPECTS OF DIACHRONIC RESEARCH IN KAZAKHSTAN

The article describes the history of the formation of world associative lexicography, examines the typology and electronic databases of various associative dictionaries, their meaning and purpose in the context of psycholinguistic studies of the content and ethnocultural specificity of the linguistic consciousness of ethnic groups; gives an interpretation of the terminological apparatus used in the study of cognitive and mental processes of speech activity using associative techniques. Using the example of comparing the contents of two Kazakh associative dictionaries – the Soviet (KRAD-78) and the post-reform period (KAD-2014) – the dynamics of changes in the content of the nuclear zones of linguistic consciousness of two generations of students, participants in mass associative experiments, is demonstrated, which is convincing evidence of the serious research potential of associative lexicography and predicts the prospects of this kind of diachronic associative research. Based on the predicted scientific and socio-cultural significance of diachronic comparative associative studies, the article proposes to create another associative dictionary, expanding the list of stimulus words from 120 to 1000 in order to obtain an associative thesaurus of the Kazakh language, which will reflect a certain transformation of the linguistic consciousness of the ethnic group, and elements of stability of its central nuclear zones.