AUTOMATION OF INFORMATION MATERIALS DISTRIBUTION IN SOCIAL NETWORKS

In order consider the process of distributing information materials among a specific target audience in the course of conducting psychological operations by Joint Special Operations Command of the Armed Forces of Ukraine to increase efficiency in using time resources by relevant officials in case information materials are distributed. Results of analysis of available types or accounts, considered in view on their purpose and possibilities to distribute influence materials, show that the choice in favour of a particular type an account determines the method a publication is made and the further procedure for interacting with the audience. This article examines the key aspects related to effective dissemination on social media, including choosing methods of publication, types of accounts, and optimal settings for the dissemination process. Particular attention is focused on finding the most suitable groups to achieve maximum coverage by the target audience, as well as on taking into account activity and interests of its members. It is established that successful dissemination the influence materials depends not only on their content, but also on the right choice of tools and strategies for dissemination. On basis of the carried out research, an algorithm for optimal dissemination information materials in social networks has been developed to achieve greatest impact on target audience. It is assumed that development a special software based on proposed algorithm for optimal distribution of influence materials in social networks will increase efficiency of information and analytical activities in special units by: determining a list of influence channels for target audience, automating the processes of distribution an influence materials and optimizing management of the database of accounts in social networks simultaneously.