Podcasts and Informal Learning: Exploring Knowledge Acquisition and Retention

This study explores how podcasts’ accessibility fosters learning, examining listener engagement, content preferences, and the unique educational opportunities they offer. With the rise of digital audio platforms, podcasts have emerged as a significant medium for acquiring knowledge outside formal educational settings. Using an online survey, data were collected from 605 respondents, who were predominantly young and well educated, to understand their podcast listening habits and the extent of informal learning. The study categorizes informal learning into self-directed, incidental, and tacit learning. Results show that more than half of respondents engage in self-directed learning, while a third participate in incidental learning, indicating that podcasts serve as effective tools for intentional and unintentional knowledge acquisition. ANOVA analysis reveals that self-directed learners exhibit higher information retention and critical evaluation skills compared to tacit learners. Additionally, trust in podcast content is significantly higher among educated listeners. The study concludes that while podcasts are valuable for learning and professional development, there is a need for enhanced digital literacy to improve critical appraisal skills among listeners. These findings provide insights into the cognitive processes involved in podcast-based learning and suggest practical strategies for educators and content creators to enhance the educational impact of podcasts.