Influence of artificial intelligence on modern book design

Abstract The study addresses the necessity to investigate the influence of artificial intelligence (AI) on book design in a variety of socio-cultural contexts. The objective is to conduct a cross-cultural analysis of contemporary AI applications in book design in the USA, Finland, and China. The research employs a cross-cultural, systemic, and structural approach, utilizing theoretical methods such as analysis, synthesis, and comparison. The study identifies the current design trends, which include space aestheticization, communication, and AI integration. The study examines the relationship between AI and book design, with a particular focus on the role of the creator’s subjectivity and the potential for enhanced creative output. The necessity of a comparative approach to the analysis of AI-driven book design is underscored. The particulars of AI utilization in American book design are examined, emphasizing the infusion of cultural value, communication of environmental concerns, and the creation of heritage-based works. In contrast, the Finnish design approach prioritizes human resources and pragmatic solutions in book product design. In contrast, the Chinese approach addresses key socio-cultural issues through AI in book design. The study’s practical value lies in applying these local design characteristics to interpret cultural codes through AI.