Enterprise digital management: research review, current status and prospects

Abstract With the advent of the digital economy era, digital management has become a hot topic of concern in both the industry and academia. Focusing on digital management in enterprises, this article consists of 750 CSSCI source journals indexed in the CNKI database from 2000 to 2022, 1303 articles in the literature and Web of Science core database were used as research objects, using CiteSpace and VOSviewer Perform bibliometric analysis using visual tools. Firstly, conduct data statistics on the overall collection and apply the author literature coupling method. Analyze representative literature. Secondly, by means of thematic temporal evolution and keyword emergence, we will sort out the development of domestic and foreign research. Expand the context. Next, we use keyword clustering method to explore recent hot topics in domestic and international research. Based on citation analysis and word cluster analysis, with the comprehensive results of "basic elements—management process—management effectiveness", a digital management theory for enterprises has been constructed on the IPO Panoramic Research Framework Model. Finally, future research directions are proposed. Firstly, the issue of digital technology abuse must be addressed through standardized management protocols. Secondly, the mechanisms by which digital technology impacts organizational performance warrant thorough investigation. Thirdly, the paradigm of collaboratively applying multiple digital technologies should be explored. Lastly, the design of an innovative digital ecosystem strategy based on a platform approach needs to be developed.