Corporate Social Responsibility in top football league in Europe

Sport occupies a significant and impactful position in the lives of many individuals, evoking intense emotions and consistently captivating a broad audience. In today’s economy, the emphasis on sustainability and corporate social responsibility (CSR) prompts scrutiny into whether top football clubs are actively embracing and aligning with these initiatives. To delve into this, the study focused on the top 11 clubs in the English Premier League, distinguished by revenue, and examined their expenditures on CSR initiatives. Despite heavy promotion of CSR initiatives by these clubs, analysis reveals relatively modest actual expenditures on these activities, especially when compared to leading global enterprises. The comparatively low expenditures may stem from flaws in the sports model or an overemphasis on marketing and public relations.