Eye-tracking investigation of emotional feedback to southern Hebei courtyard gates

The attention of residents has always been drawn to the courtyard gates of rural residential buildings, this is the basis for evaluating the first impression of the countryside by first-time visitors. Using eye-tracking technology, this study measures the pupil diameter, fixation duration, and fixation point of subjects as objective physiological data, Then combined with the results of the subjective satisfaction questionnaire for a comprehensive analysis. The findings showed that, When the subjects evaluated their satisfaction with the courtyard gates, the proportion and color of the modeling elements led to the subjects’ emotional changes, and the subjects focused mainly on the central axis and the connection of various structures with raised areas. In order to elicit positive emotions in the subjects, village gate designs should therefore adhere to the standard specification’s requirements as well as the following: the width of the gate should be 0.8 times the height, the height should be 5 times the width of the gateposts, and the color should match the material’s color. To meet the emotional needs of the visitors, the final design strategy of the proportion and color of rural courtyard gates in southern Hebei Province is proposed.