Why is the Press Like This? The Ascent of a Model from a Practice

The study introduced a model titled, Funding and Economic Practice of the Catholic Press in Nigeria to the academic community. It is divided into three aspects: strong, weak, and no initiative practice. It captures the inherent behaviour of the workforce as depicted by values from the top. The method deploys both key-informant interviews and focus group discussions to seek direction from historical and professional figures. Research findings show some historical pitfalls that gave direction to the theory’s framework. Therefore, the study recommends that such historical insight is germane to future efforts to develop the Catholic press. Both weak and no initiative practices are symptomatic of the pitfall. The strong initiative practice has predictive and futuristic significance for press development. It is significant in emphasising the place of advertisement in contemporary newspapering. No newspaper business will survive without it, but we should limit our search for patrons to wealthy Catholics who understand ecclesiastical culture and ethics.