Influence of Entrepreneur Social Network on New Product Development Performance of Enterprises Under Intelligent Big Data

In the complex market environment, it is difficult for enterprises to innovate only by their own internal product resources. In order to improve the performance level of new product development, this paper puts forward the influence of entrepreneur social network on the performance of new product development under smart big data. The process of new product development is modeled, and the influence of entrepreneur social network on enterprise new product development performance is analyzed from two aspects: vertical network quality and horizontal network quality. According to the analysis results, build an intelligent big data platform, and use this platform to realize the mining and analysis of enterprise-related data; On this basis, EM algorithm is used to mine the performance data of enterprise new product development, DEA/AHP model is used to evaluate the performance level of enterprise new product development, and the evaluation results are combined with the influence model of entrepreneur social network on enterprise new product development performance to realize the influence analysis of entrepreneur social network on enterprise new product development performance. The experimental results show that the method is highly recognized by experts, which shows that the analysis results are reliable, and the correlation between entrepreneur social network and enterprise new product development performance can be obtained, which provides reference for enterprise new product development.