СТРАТЕГІЧНЕ ПЛАНУВАННЯ ЯК ОСНОВА ВПРОВАДЖЕННЯ ЕКОЛОГІЧНОЇ ВІДПОВІДАЛЬНОСТІ ПІДПРИЄМСТВ ІНДУСТРІЇ ГОСТИННОСТІ В УКРАЇНІ

The hospitality industry, which is experiencing a crisis in Ukraine, today needs transformation and greening of its own activities. The implementation of environmental responsibility of hospitality service providers is not just a condition for their competitiveness, but opens up a wide range of directions for the development of industry enterprises in future. The purpose of the research: to analyze the existing documents of medium and long-term planning at the regional level on individual examples, to determine promising directions for the formation of environmental responsibility of enterprises in the hospitality industry. The subject of the study: practical experience of planning and implementation of environmental responsibility among hospitality service providers at the regional level. Research methods: in the research process, general scientific and special methods of scientific knowledge were used, namely abstraction, induction and deduction, analogy and qualitative comparison, analysis of causes and consequences. Research hypothesis: the only way to ensure environmental responsibility in the field of hospitality is a conscious attitude of regional authorities and owners of enterprises providing hospitality services to existing environmental problems. The main results of the research: the analysis of publications by domestic and foreign scientists, as well as strategic and programmatic documents of regional development in Ukraine allowed to draw conclusions about the state of social responsibility in the western and eastern regions, determining that most documents lack any measures regarding the environmental responsibility of service providers hospitality Originality and practical significance of the study: the proposed tree of goals for framework development strategy of environmental responsibility is an unified tool that can be detailed according to the stage of development and financial capacity of hospitality establishments. Conclusions: the proposals presented in the course of the study regarding the formation of environmental responsibility of hospitality service providers are appropriate according to the current situation and can be used to overcome the systemic crisis in the industry, to develop its competitiveness for attraction a new domestic and foreign consumers