Discourse analysis on Facebook: Researchers and STEAM

The research addresses the intersection between digital culture and the STEAM movement, focusing on the communication between women researchers of the National System of Researchers of CONAHCYT in Mexico and those who are in training. This study aims to analyze a sociodigital network where women communicate aspects related to their disciplines and who find related topics with STEAM areas. With a qualitative approach, the methodology of communication ethnography is used to analyze the discourse in a specific Facebook group. It is important to mention that those who are not mothers and those who have no academic affiliation are excluded, in order to maintain consistency in the sample and the relevance of the data collected. It also seeks to identify the profiles of women who do science or who are related to it. The methodology is qualitative, using the technique of discourse analysis from the ethnography of communication. Communication within this social network group is characterized by being horizontal and supportive, fostering an environment of mutual support and collaboration. This study seeks to understand the communicative dynamics in this context, in view of the professional development of women in STEAM.