WhatsApp Versus SMS for 2-Way, Text-Based Follow-Up After Voluntary Medical Male Circumcision in South Africa: Exploration of Messaging Platform Choice

When presented with a choice of 2wT communication platform, clients appear evenly split between SMS and WhatsApp. However, WhatsApp requires a smartphone and data plan, potentially reducing reach at scale. Clients using both platforms responded to 2wT interactive prompts, demonstrating similar effectiveness in engaging clients in follow-up. For telehealth interventions, digital health designers should maintain an SMS-based platform and carefully consider adding WhatsApp as an option for clients, using an implementation science approach to present evidence that guides the best implementation approach for their setting.

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Institutions

Publication Details

Journal
JMIR Formative Research
Published
2024-10-16
DOI
https://doi.org/10.2196/62762
Citations
7
Primary Topic
Genital Health and Disease
Type
article
Field-Weighted Citation Impact
4.01

Funders

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article

WhatsApp Versus SMS for 2-Way, Text-Based Follow-Up After Voluntary Medical Male Circumcision in South Africa: Exploration of Messaging Platform Choice

Caryl Feldacker, Mourice Barasa Wafula, Khumbulani Moyo, Madalitso Khwepeya et al.
7 citations
JMIR Formative Research
Genital Health and Disease
4.01
article

WhatsApp Versus SMS for 2-Way, Text-Based Follow-Up After Voluntary Medical Male Circumcision in South Africa: Exploration of Messaging Platform Choice

Caryl Feldacker, Mourice Barasa Wafula, Khumbulani Moyo, Madalitso Khwepeya, Nelson Igaba, Felex Ndebele, Maria Sardini, Jacqueline Pienaar, Evelyn Waweru, Femi Oni, Hannock Tweya, Geoffrey Setswe, Motshana Phohole, Tracy Qi Dong, Isabella Fabens, Calsile Makhele, Sizwe Hlongwane
article en
7 citations

Abstract

When presented with a choice of 2wT communication platform, clients appear evenly split between SMS and WhatsApp. However, WhatsApp requires a smartphone and data plan, potentially reducing reach at scale. Clients using both platforms responded to 2wT interactive prompts, demonstrating similar effectiveness in engaging clients in follow-up. For telehealth interventions, digital health designers should maintain an SMS-based platform and carefully consider adding WhatsApp as an option for clients, using an implementation science approach to present evidence that guides the best implementation approach for their setting.

JMIR Formative ResearchVol. 8
University of Washington (US), Office of the National Coordinator for Health Information Technology (US), Fred Hutch Cancer Center (US), Aurum Institute (ZA), Medic Mobile (KE), Right to Care (ZA)
Fred Hutchinson Cancer Research Center, University of Washington, National Institutes of Health, Center for AIDS Research, University of Washington, National Institute of Mental Health, National Cancer Institute, National Institute of Nursing Research, National Institute of General Medical Sciences, National Institute of Allergy and Infectious Diseases, National Institute of Diabetes and Digestive and Kidney Diseases, National Institute of Child Health and Human Development, Eunice Kennedy Shriver National Institute of Child Health and Human Development
Openalex Percentile: Top 6%
Genital Health and Disease
4.01
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