Understanding sociodemographic differences in climate behavior, climate policy acceptance, and political participation

Findings underscore the importance of a nuanced understanding of people's readiness to act against climate change. Depending on communication objectives, different target groups may be relevant, e.g., do campaigners want to increase political participation vs. change individual behaviors. While older individuals exhibit greater readiness to act via individual behavior and policy acceptance, it is important to include young people in climate-communication efforts.