AI is Changing the World: Achieving the Promise, Minimizing the Peril
Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.
Authors
- Marc Becker (ORCID: https://orcid.org/0000-0003-0321-9502)
- Dhruv Grewal (ORCID: https://orcid.org/0000-0002-7046-6063)
- Abhijit Guha (ORCID: https://orcid.org/0000-0002-9605-2993)
Institutions
- University of South Carolina (US)
- Maastricht School of Management (NL)
- Maastricht University (NL)
- University of Bath (GB)
- Babson College (US)
- Tecnológico de Monterrey (MX)
Publication Details
- Journal
- Journal of Macromarketing
- Published
- 2024-10-16
- DOI
- https://doi.org/10.1177/02761467241289573
- Citations
- 9
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 3.13