AI is Changing the World: Achieving the Promise, Minimizing the Peril

Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.

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Publication Details

Journal
Journal of Macromarketing
Published
2024-10-16
DOI
https://doi.org/10.1177/02761467241289573
Citations
9
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
3.13
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article

AI is Changing the World: Achieving the Promise, Minimizing the Peril

Marc Becker, Dhruv Grewal, Abhijit Guha
9 citations
Journal of Macromarketing
AI in Service Interactions
3.13
article

AI is Changing the World: Achieving the Promise, Minimizing the Peril

Marc Becker, Dhruv Grewal, Abhijit Guha
article en
9 citations

Abstract

Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.

Journal of MacromarketingVol. 44(4)
University of South Carolina (US), Maastricht School of Management (NL), Maastricht University (NL), University of Bath (GB), Babson College (US), Tecnológico de Monterrey (MX)
Openalex Percentile: Top 7%
AI in Service Interactions
3.13
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