Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a “research through design” process to examine AR’s technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR’s infrastructure through the practice of empathic feedback loops.

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Publication Details

Journal
Media and Communication
Published
2024-10-16
DOI
https://doi.org/10.17645/mac.8581
Citations
2
Primary Topic
Innovative Human-Technology Interaction
Type
article
Field-Weighted Citation Impact
0.74
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Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

Katerina Girginova, Kate Okker-Edging, Terri H. Lipman, Melanie L. Kornides et al.
2 citations
Media and Communication
Innovative Human-Technology Interaction
0.74
article

Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

Katerina Girginova, Kate Okker-Edging, Terri H. Lipman, Melanie L. Kornides, Jeffrey Vadala, Kimberly Wright Cassidy, Andy S.L. Tan
article en
2 citations

Abstract

In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a “research through design” process to examine AR’s technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR’s infrastructure through the practice of empathic feedback loops.

Media and CommunicationVol. 12
Neurosciences Institute (US), University of Pennsylvania (US)
Openalex Percentile: Top 27%
Innovative Human-Technology Interaction
0.74
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Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns — Katerina Girginova, Kate Okker-Edging, et al. · Media and Communication (2024) | TGRS Research Map | TGRS