Comparison of targeted web‐based advertising versus traditional methods for recruiting older adults into clinical trials
Targeted web-based advertisements may be more effective in recruiting older adults for clinical trials at a faster rate than traditional recruitment methods, but need further evaluation of compatible study designs, potential population bias, and cost-effectiveness.
Authors
- Courtney Millar (ORCID: https://orcid.org/0000-0002-1667-2106)
- Lewis Arnold Lipsitz (ORCID: https://orcid.org/0000-0003-2344-1274)
- George E. Taffet (ORCID: https://orcid.org/0000-0001-9795-2435)
- Kathryn Baldyga
- Ike Iloputaife
- Brad Manor (ORCID: https://orcid.org/0000-0002-0776-237X)
- Nicole LaGanke
Institutions
- Beth Israel Deaconess Medical Center (US)
- Harvard University (US)
- Baylor College of Medicine (US)
- Hebrew SeniorLife (US)
Publication Details
- Journal
- Journal of the American Geriatrics Society
- Published
- 2024-10-16
- DOI
- https://doi.org/10.1111/jgs.19225
- Citations
- 2
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 1.06
Funders
- National Institute on Aging