Pendampingan Usaha dengan Memanfaatkan Pemasaran Berbasis Digital untuk UMKM di Desa Biluango Kabupaten Bone Bolango

After the COVID-19 pandemic, MSMEs must be able to rise to improve their family's economic conditions. This is done by exploring the potential of the village and taking advantage of technological advances. This service was carried out in Biluango Village, Bone Bolango Regency. Biluango Village has MSMEs, especially those engaged in the culinary sector. This service activity aims to assist MSME Goroho Mama Azam regarding production and digital marketing. The method of implementing the service is divided into four stages, including 1) MSME Survey Stage, 2) Production assistance, 3) Marketing digitalization assistance, and 4) Monitoring and evaluation. The results are: 1) Partner products become more diverse, 2) Product appearance becomes more attractive, 3) Wider market reach by utilizing social media, and 4) Partners become proficient in using social media in carrying out business transactions.

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Publication Details

Journal
PengabdianMu Jurnal Ilmiah Pengabdian kepada Masyarakat
Published
2024-08-12
DOI
https://doi.org/10.33084/pengabdianmu.v9i8.7004
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pendampingan Usaha dengan Memanfaatkan Pemasaran Berbasis Digital untuk UMKM di Desa Biluango Kabupaten Bone Bolango

Yuniarti Koniyo, Nur Fadilah Arsyad, Noviyanti Koyansow, Nurain Radjak
PengabdianMu Jurnal Ilmiah Pengabdian kepada Masyarakat
SMEs Development and Digital Marketing
article

Pendampingan Usaha dengan Memanfaatkan Pemasaran Berbasis Digital untuk UMKM di Desa Biluango Kabupaten Bone Bolango

Yuniarti Koniyo, Nur Fadilah Arsyad, Noviyanti Koyansow, Nurain Radjak
article en

Abstract

After the COVID-19 pandemic, MSMEs must be able to rise to improve their family's economic conditions. This is done by exploring the potential of the village and taking advantage of technological advances. This service was carried out in Biluango Village, Bone Bolango Regency. Biluango Village has MSMEs, especially those engaged in the culinary sector. This service activity aims to assist MSME Goroho Mama Azam regarding production and digital marketing. The method of implementing the service is divided into four stages, including 1) MSME Survey Stage, 2) Production assistance, 3) Marketing digitalization assistance, and 4) Monitoring and evaluation. The results are: 1) Partner products become more diverse, 2) Product appearance becomes more attractive, 3) Wider market reach by utilizing social media, and 4) Partners become proficient in using social media in carrying out business transactions.

PengabdianMu Jurnal Ilmiah Pengabdian kepada MasyarakatVol. 9(8)
State University of Gorontalo (ID)
Openalex Percentile: Top 66%
SMEs Development and Digital Marketing
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Pendampingan Usaha dengan Memanfaatkan Pemasaran Berbasis Digital untuk UMKM di Desa Biluango Kabupaten Bone Bolango — Yuniarti Koniyo, Nur Fadilah Arsyad, et al. · PengabdianMu Jurnal Ilmiah Pengabdian kepada Masyarakat (2024) | TGRS Research Map | TGRS