The Effects of Dynamic Link Between Sustainable Development Goals (SDGs) And Medical Tourism: A Study of Medical Tourist Intention in Malaysia and Indonesia

Purpose: The study attempts to examine the behavioural intention of the medical tourist in choosing Malaysia and Indonesia as medical tourism destination. Theoretical framework: There are three determinants (behavior intention, perceived destination image, perceive value and trust as mediator are included in the current study. The theory of Planned Behavior shall form the basis of the conceptual framework for this study. Design/methodology/approach: This descriptive study aims to investigate the phenomenon of medical tourism through questionnaires. It assesses measurement scales for reliability and validity, and explores relationships between perceived destination image, perceived value, and behavioral intention, ultimately seeking to generalize findings to the broader population. Findings: This study illustrates that all the variables are vital in influencing Malaysia and Indonesia as destination for medical tourism. Based on the theory of Planned Behavior have form the basis of the variables. Hence, all antecedent factors need to be taken into consideration which will influence the medical tourists. Research, Practical & Social implications: Future research should focus on the comparative discussion for public hospitals and private hospitals in order to improve Malaysia’s and Indonesia’s performance in competing with other country as well as building trust among the medical tourists so that we (Malaysia and Indonesia) will be their first choice for medical tourism. Originality/value: By understanding the relationships between behavioral intention, destination image, perceived value and trust, the destination country would have a better idea how to and improve their marketing efforts in attracting as many medical tourists as possible.