Harnessing the Power of Scientists and Livestreaming: Health Information Outreach in a Medical Library

ABSTRACT Over the last two decades, medical libraries have shifted from being careful suppliers of health information for consumers and patients to taking on prominent roles in outreach initiatives. The emerging livestreaming technology provides opportunities for medical libraries to disseminate health information and facilitate dialogues between health professionals and the public. This article presents a case study of Fudan University Medical Library's innovative approach to health information outreach through livestreaming. By leveraging the expertise of health professionals and embracing the livestreaming technologies, the library successfully engaged a broad audience, surpassing the limitations of traditional outreach methods. Based on the case, the article discusses the transformative potential of livestreaming in reshaping health information outreach and promoting health.