“All Eyes on <scp>McMinn</scp>:” Book Banning Discourse in the Age of Social Media

ABSTRACT This project explores the intersection of local and online discourse around book bannings using the McMinn County School Board's decision in 2022 to remove Art Spiegelman's graphic memoir, Maus , from their school curriculum as a case study. Through interviews with McMinn County residents and data collected from Twitter, I argue that social media has altered book banning discourse. I interviewed 10 residents and asked them to discuss their experiences when Maus was removed by the school board and to reflect on how the local community responded amidst worldwide scrutiny online. Discourse on Twitter involved collecting over 2000 tweets mentioning the @McMinnCountySch account and tweets discussing Maus to understand online responses to the board's decision. I use Danielle Allen's discourse flow model as the theoretical framework for this project. In my initial findings, discourse began at the local level before traveling online and then back into the local space. Ongoing data analysis has shown that locally, residents were concerned with the board's decision along with the perception of their community once news of the banning spread. This is supported by Twitter discourse, where many tweets cast the McMinn County community in a negative light based on the school board's actions.