OPTIMIZING THE OPERATION OF SMART CITIES TO INCREASE SUSTAINABLE TOURISM ATTRACTIVENESS

The article describes the main aspects of the development of smart tourism in nine smart cities. Analysis of the results of questionnaires assessing the state of the digital economy and the level of development of information and communication technologies in the tourism sector. The main trends and directions of development were assessed, as well as recommendations for optimizing the operation of smart cities to increase tourist attractiveness were proposed. In addition, the purpose of this article is not only to increase the tourist attractiveness, but also to ensure the sustainability of urban infrastructure, preserve environmental safety and improve the quality of life of the population. The economic consequences of reasonable tourism activities in the city, job creation opportunities and investment attractiveness were also taken into account. The results of the study show that with the help of intelligent technologies, it is possible to improve tourist information systems, expand digital services and increase the mobility of urban infrastructure.