Insurance protection of business in the context of digitalization: the balance of private and public interests

The article discusses current issues of business insurance protection in the context of digitalization. New proposals of insurance market entities have been studied in detail — remote sale of insurance products both on their own online resource (usually the website of an insurance organization) and on specialized financial platforms, resolution of insurance cases through telecommunications innovations, settlement of pre-trial disputes via the Internet. The authors analyze the advantages and disadvantages of various types of insurance services for entrepreneurs, as well as measures taken by the state to stimulate the development of the insurance market and the desire of entrepreneurs to use insurance protection on a voluntary basis.