Folk Models of Loot Boxes in Video Games

Regulations require video games to provide transparency regarding loot box odds to keep players informed, leading many games to disclose probabilities in various ways; yet, the extent of players' comprehension of loot box mechanics remains unclear. We performed a content analysis on 80 online posts to understand players' perceptions of loot box odds in two popular video games (Genshin Impact and Honkai: Star Rail). We then conducted semi-structured interviews with 24 players to explore the causes of these folk models across more games. Utilizing a bottom-up open coding approach, we created a taxonomy of folk models players have about loot boxes. We found that participants generally possessed inaccurate mental models of how loot boxes work, and they wanted game companies to enhance loot box transparency in three areas of probability disclosures: granularity, longitude, and scope.