Green transformation of China's cross-border e-commerce under the challenge of carbon tariffs

As a type of green trade barrier, carbon tariffs have garnered significant attention in the context of increasingly severe global climate change. With the gradual implementation of carbon tariff policies, China's cross-border e-commerce enterprises are facing dual pressures: rising costs and declining competitiveness. This paper aims to explore green transformation strategies for China's cross-border e-commerce in response to the challenges posed by carbon tariffs. Through quantitative analysis, it is revealed that logistics transportation is a primary source of carbon emissions. The study emphasizes that the implementation of carbon tariffs will significantly increase operational costs and weaken international market competitiveness. To address these challenges, the paper suggests that the government should enhance support and develop comprehensive policies, while enterprises should accelerate their green transformation efforts by optimizing supply chain management, promoting green packaging, and adopting renewable energy solutions. The cooperation between the government and enterprises is crucial to jointly advancing the green transformation of cross-border e-commerce and achieving sustainable development.