With Reference to Key Theories and Literature Examined in This Module, Discuss the Different Ways in Which Fair Trade Discourses and Representations Matter for the Well-being of Food Growers in the Global South

Fair trade can be seen as a means of counteracting unequal trade and as a channel for products from the South to reach markets in the North, and although unequal trade is evident, fair trade has genuinely benefited producers of products from the South. Externally, it supports Southern food-growing countries economically, while internally, it gives Southern food-producing countries the psychological value of self-identification. Fair trade activities also continue to evolve, making the relationship between consumers in the North and producers in the South purer and more direct.