Challenges and Lessons Learned in Managing Web-Based Survey Fraud for the Garnering Effective Outreach and Research in Georgia for Impact Alliance–Community Engagement Alliance Survey Administrations
Suspicious activity during GEORGIA CEAL Survey I administration prompted the inclusion of additional security tools during Survey II design and administration (eg, hidden questions, Completely Automated Public Turing Test to Tell Computers and Humans Apart verification, and security questions), which proved useful in managing and detecting fraud and resulted in a higher retention rate across survey waves. By thorough discussion of experiences, lessons learned, and future directions for web-based survey research, this study outlines challenges and best practices for designing and implementing a robust defense against survey fraud. Finally, we argue that, in addition to greater transparency and discussion, community stakeholders need to be intentionally and mindfully engaged, via approaches grounded in community-based participatory research, around the potential for research to enable scientific discoveries in order to accelerate investment in quality, legitimate survey data.
Authors
- Mohamed Mubasher (ORCID: https://orcid.org/0000-0003-1751-2400)
- Cheryl Gaddis (ORCID: https://orcid.org/0000-0003-1065-4529)
- Christina Evans
- Saundra Latimer
- Tabia Henry Akintobi (ORCID: https://orcid.org/0000-0002-5039-7937)
- Rakale C. Quarells (ORCID: https://orcid.org/0000-0002-6499-2569)
- Leslie S. Craig (ORCID: https://orcid.org/0000-0002-2380-7240)
- Sedessie Spivey (ORCID: https://orcid.org/0000-0003-3781-1846)
- Kaleb Whitfield
- Gail McCray
- Natasha Taylor (ORCID: https://orcid.org/0000-0001-8274-6487)
- Michelle Nwagwu
- Ursula Douglas
- Robert A. Bednarczyk (ORCID: https://orcid.org/0000-0002-9273-740X)
- Brittany D. Taylor (ORCID: https://orcid.org/0009-0009-4037-5708)
- Émily Thompson
- Mekhi Hill
- J. R. Patterson
Institutions
- American Heart Association (US)
- Emory University (US)
- Georgia State University (US)
- Mercer University Health Sciences Center (US)
- World Water Watch (US)
- Ohio University (US)
- DeKalb County Board of Health (US)
- Scientific Consulting Group (US)
- Strategic Solutions Consulting (United States) (US)
- Friendship College (US)
- Morehouse School of Medicine (US)
Publication Details
- Journal
- JMIR Public Health and Surveillance
- Published
- 2024-10-14
- DOI
- https://doi.org/10.2196/51786
- Citations
- 1
- Primary Topic
- Data Quality and Management
- Type
- article
- Field-Weighted Citation Impact
- 0.49