DYNAMICS OF THE EU STRATEGIC COMMUNICATIONSREGARDING THE EUROPEAN INTEGRATION OF UKRAINE

This research covers the analysis of changes in the strategic communications of the European Union regarding the European integration of Ukraine during 2000-2023. Specifically, it pays attention to the reactions of key EU officials to significant political events and foreign policy challenges. Having used the semantic analysis of official documents and speeches, the study presents the evolution of approaches and perspectives, revealing the hidden strategies, intentions, and ideological influences that shape the EU policy. The analysis emphasizes the growing importance of Ukraine in the strategic plans of the EU, while the geopolitical context significantly affects the European integration process. Examining the communication activity of the main EU institutions since 2022, the study has revealed specific messages regarding Ukraine's prospects for becoming a member of the EU, recognizing the successes in carrying out reforms and the country’s efforts to achieve the goals underlying its status as a candidate for membership.