A Comparative Analysis of Feature Extraction Techniques for Fake Reviews Detection

The current Internet era is characterized by the widespread circulation of ideas and viewpoints among users across many social media platforms, such as microblogging sites, personal blogs, and reviews. Detecting fake reviews has become a widespread problem on digital platforms, posing a major challenge for both consumers and businesses. Due to the ever-increasing number of online reviews, it is no longer possible to manually identify fraudulent reviews. Artificial intelligence (AI) is essential in addressing the problem of identifying fake reviews. Feature extraction is a crucial stage in detecting fake reviews, and successful feature engineering techniques can significantly improve the accuracy of opinion extraction. The paper compares five feature extraction methods for multiple opinion classification using Twitter on airline and Borderland game reviews. FastText with X-GBoost classifier outperformed all other techniques, achieving 94.10% accuracy on the airline dataset and 100% accuracy in Borderland game reviews.

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Publication Details

Journal
Fusion Practice and Applications
Published
2024-10-14
DOI
https://doi.org/10.54216/fpa.170212
Primary Topic
Spam and Phishing Detection
Type
article
Field-Weighted Citation Impact
0.00
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article

A Comparative Analysis of Feature Extraction Techniques for Fake Reviews Detection

Yossra Hussain Ali, Zahraa Zahraa, Hussien Attia
Fusion Practice and Applications
Spam and Phishing Detection
article

A Comparative Analysis of Feature Extraction Techniques for Fake Reviews Detection

Yossra Hussain Ali, Zahraa Zahraa, Hussien Attia
article en

Abstract

The current Internet era is characterized by the widespread circulation of ideas and viewpoints among users across many social media platforms, such as microblogging sites, personal blogs, and reviews. Detecting fake reviews has become a widespread problem on digital platforms, posing a major challenge for both consumers and businesses. Due to the ever-increasing number of online reviews, it is no longer possible to manually identify fraudulent reviews. Artificial intelligence (AI) is essential in addressing the problem of identifying fake reviews. Feature extraction is a crucial stage in detecting fake reviews, and successful feature engineering techniques can significantly improve the accuracy of opinion extraction. The paper compares five feature extraction methods for multiple opinion classification using Twitter on airline and Borderland game reviews. FastText with X-GBoost classifier outperformed all other techniques, achieving 94.10% accuracy on the airline dataset and 100% accuracy in Borderland game reviews.

Fusion Practice and ApplicationsVol. 17(2)
Openalex Percentile: Top 72%
Spam and Phishing Detection
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