Research on The Trend of Vietnamese Women’s Participation in Online Religious Activities with The Rise of Social Media

In the context of globalization and social media, religions in Vietnam are undergoing significant transformation; this research focuses on examining the trends of Vietnamese Women’s Participation in Online religious activities. The collaboration between traditional religiosity and digital technologies has given rise to Online Religious Activities, enabling people to practice their beliefs in a new way. By applying desk research and sociological surveys, the aim is to examine the trend of Vietnamese Women’s engagement with religious content on social media. Results show that Vietnamese women prefer Facebook as the main platform; popular activities include watching and listening to sermons with a frequency of 1 to 3 times a week. Their main purpose is to strengthen religious knowledge. Based on these findings, the research group suggests three ways to assist Vietnamese religious organizations in adapting to digital development, maintaining harmony, and enhancing their status within the community. These solutions include (i) Solutions for managing Online religious practices, (ii) Solutions for organizing Online religious practices, and (iii) Solutions for the content of Online religious practices.