Managing the Adoption of Geospatial Information and Technologies in Multiple Industries

In the era of the 4th industrial revolution, geospatial information has become essential for improving processes and enhancing task performance across the value chain, benefiting sectors such as agriculture, transportation, and logistics. Despite the widespread adoption of geospatial technology, understanding how to manage its adoption is crucial as technology continually evolves. This study aims to elucidate key aspects of managing the adoption of geospatial information and technology through a case study approach. The research involves interviews with Chief Executive Officers (CEOs) and directors from three different industries in Malaysia—agriculture, logistics, and transport—that utilise geospatial technologies. Thematic analysis of the interviews revealed four main themes: managing expectations of adoption, addressing factors of nonadoption, overseeing interactions in the adoption process, and ensuring the immersion of the technology. These findings provide valuable insights into the challenges and strategies for adopting new technologies, particularly those that transform traditional operations into technology-driven practices. The study’s evidence underscores the importance of effective management in fostering the growth and economic expansion driven by geospatial technology.