Customer Perception of Financial Performance of the State Bank of India and Its Associate Banks Before and After the Merger

This study explores customer perceptions of the financial performance of the State Bank of India (SBI) and its associate banks before and after their merger. The primary objective is to evaluate the financial performance of SBI and its associates, comparing pre- and post-merger scenarios. The study hypothesizes that customers perceive the performance of SBI post-merger to be significantly better than before the merger. A descriptive and analytical approach was employed, utilizing primary and secondary data. Primary data was collected through a structured questionnaire distributed among bank employees across various SBI branches in Karnataka. The data was analyzed using SPSS software, employing descriptive statistics such as mean, standard deviation, and percentage to assess the impact of the merger on SBI's performance. Advanced statistical methods were also applied to test the hypotheses, including Factor Analysis, Linear Regression, Pearson Correlation, Chi-Square Test, and One-way ANOVA. The results indicate significant improvements in customer perceptions of SBI's performance post-merger, affirming the hypothesis. This study provides a comprehensive analysis of the effects of the merger on SBI's financial performance, highlighting the importance of customer perception in evaluating the success of such corporate restructuring efforts.