Research on Management Strategies for Generation Z Employees from the Perspective of Two-Factor Theory

As Generation Z becomes a significant force in the workforce, corporate management faces new challenges. Generation Z employees exhibit strong individuality, autonomy, and a high reliance on digital technology, while also possessing a global perspective and a diverse cultural background. They place greater emphasis on autonomy, career development opportunities, psychological satisfaction, and social recognition in their work. Therefore, when motivating Generation Z employees, companies must not only meet their basic needs for compensation and working conditions (hygiene factors) but also stimulate their intrinsic motivation and work enthusiasm through providing career development opportunities, innovative tasks, and recognition mechanisms. This paper, based on Herzberg's Two-Factor Theory, explores strategies to effectively manage and motivate Generation Z employees by adjusting incentive mechanisms and optimizing team building to enhance corporate competitiveness and employee satisfaction.