Active learning strategies in entrepreneurship. Perceptions and experiences of students at a Mexican University

The intention of the educational research was to explore the expressions of students after experiencing various active learning strategies to enhance entrepreneurship. In 2023, an educational research project was conducted at a public Mexican university with three groups and two teachers. At the beginning of the course, the students' initial perceptions of the strategies were obtained. Subsequently, during the teaching-learning period, these strategies were guided by the teaching team. At the end of the course, the same students were asked to narrate their experiences with these strategies, and a thematic content analysis of the written narratives was conducted. The results indicate that the students' expressions were mostly positive and encouraging, especially in the early stages, though they declined slightly by the end, with nearly nine out of ten students expressing the intention to start a business someday. Learning through projects, conducting laboratory practices, receiving feedback-mentorship and counseling, attending conferences and visiting companies, and presenting business plans were the strategies perceived as most successful. Meanwhile, collaborating among peers and with teachers from various disciplines was less well received, yet still above 80% in the final evaluation. The students expressed the need for teacher support and solid institutional organization. The findings suggest improvements for teaching entrepreneurship at the university level through active learning, highlighting the challenges of entrepreneurial education.