Enhancing last mile connectivity using shared mobility: A stated preference survey of business park commuters

• More commuters may choose bus if a shared mobility service is available as a last mile solution. • The price for using the shared mobility service is important when considering using bus in combination with a shared mobility service for the last mile. • Car users prefer the shuttle if they consider a mode change, and they are willing to wait and pay extra for the shuttle. An important step towards more sustainable transport is to reduce the use of private cars. There is a significant unrealized potential of replacing car-based commute with public transportation, especially to and from business parks where many people are co-located, and where the use of private cars are quite common. This study examines the potential of shared mobility solutions to enhance the appeal of public transportation by addressing the last mile challenge. Various types of shared mobility are evaluated and compared in a stated preference survey conducted at the Sluppen business park in Trondheim. Results show that more people may choose the bus if there is a shared mobility solution available to complete the last mile of the commute. The respondents prefer e-scooters if there is no extra cost, but to a lesser degree if they must pay 20NOK. Car commuters who are willing to shift to from car to public transport and shared mobility, are also more willing to both wait and pay extra for a shuttle.