DEVELOPMENT OF ADAPTIVE CHANGE MANAGEMENT PRINCIPLES IN THE PHARMACETICAL INDUSTRY UNDER THE INFLUENCE OF THE PANDEMIC

The COVID-19 pandemic significantly impacted the global economy, healthcare, and the pharmaceutical sector. In response to new challenges, international organizations and governments implemented unprecedented measures aimed at mitigating the effects of the pandemic, particularly in the areas of healthcare and pharmaceutical security. This article analyzes the pandemic’s impact on patient care, pharmaceutical safety, and the actions taken to minimize these effects. It examines organizational and logistical challenges in drug supply, the development of telemedicine and remote communications, and Ukraine’s experience in developing COVID-19 treatment protocols. The article concludes with a discussion on the need for further study of both the short- and long-term consequences of the pandemic for the pharmaceutical industry.