Sustainable Supply Chain Management and Green Logistics Practice Analysis: Case Study of Wahaha and Patagonia

In globalization and digitization, supply chains have become key for companies to gain competitive advantages and achieve sustainable development. This study provides a detailed analysis of the sustainable supply chain management practices of China's leading food and beverage company, Wahaha, and the American outdoor brand, Patagonia. It explores their successes in green production, logistics, packaging, and environmental governance. The research finds that Wahaha has achieved efficient resource utilization and cost reduction through digital and intelligent transformation, enhanced recycling, and the use of clean energy. On the other hand, Patagonia maintains a strong environmental commitment by using organic cotton and recycled materials, supporting environmental projects, and promoting a green supply chain. Despite their different strategies, both companies have achieved significant sustainable supply chain management results, offering valuable insights for other businesses. Future research should include different regions and industries, explore the challenges and solutions in sustainable development, and optimize evaluation systems through quantitative analysis and model building to enhance practical application value.