Optimizing the Agricultural Supply Chain Through the Internet + Model: Enhancing Efficiency with a Case Study of TikTok

This study uses the TikTok platform as a case study to explore the application of the Internet+ model in the agricultural supply chain and analyses the impact of Internet+ model on improving supply chain efficiency and reducing costs. With the development of science and technology, Internet+ has become an important trend in modern industry, which deeply integrates traditional agriculture with information technology and promotes the innovation and efficiency of supply chain management. This study not only discusses the practical application of the Internet + model in agriculture but also proposes to solve the bottlenecks in the traditional agricultural supply chain using logistics informatization, intelligent scheduling system, cold chain monitoring and intelligent warehouse management. Through case studies, the effectiveness of Internet technology in optimizing the supply chain, improving the circulation efficiency of agricultural products and reducing costs are verified, providing theoretical and case study support for promoting the development of agricultural modernization.