Study on the Optimization Strategy of Chinese Film Ticket Price Pricing

Film, as an important cultural industry and entertainment mode, has developed over the years and formed a relatively complete industrial chain. However, in the long-term development process, movie ticket pricing has always been a hot issue that has attracted much attention. In recent years, China's film market has shown a trend of rapid development, and the box office has repeatedly reached a new high, but the level of movie ticket prices has also been rising, which has triggered widespread social concern and discussion.Research and optimization of movie ticket pricing strategy is of great significance to improve the competitiveness of the movie market and promote the sustainable development of the movie industry.This paper first reviews the current research status of the predecessors, summarizes the relevant theoretical basis needed for the study, analyzes the existing problems in movie ticket pricing, conducts an analysis of the change in domestic ticket prices and compares it with international prices, and finally concludes with an optimal strategy.