The Art of Digital Marketing
The digital revolution has fundamentally reshaped the business landscape, particularly in marketing. This article explores the rise of "cyber consumers" and their evolving needs, along with the increasing significance of cyber business-to-business interactions. It emphasizes the need for innovative marketing strategies to cater to these transformed dynamics.
Authors
- S. Krishnakumari
- S Giftson.
Institutions
- Sathyabama Institute of Science and Technology (IN)
Publication Details
- Journal
- International Journal of Scientific Research in Science and Technology
- Published
- 2024-10-12
- DOI
- https://doi.org/10.32628/ijsrst2411453
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00